Digital Marketing Specialist–IT & Business Solutions
Zahraa Al Maadi ,Cairo,
Egypt
Zahraa Al Maadi ,Cairo,
Egypt
Job Summary
We are looking for a strategic and creative Digital Marketing Specialist to drive our online presence and lead generation efforts across the IT and business solutions landscape. As an official Odoo Partner, you will play a key role in promoting our ERP services, automation tools, and consulting offerings through targeted digital campaigns.
Key Responsibilities
- Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and paid advertising.
- Develop content strategies that highlight our Odoo ERP implementations, business automation solutions, and consulting services.
- Manage and optimize campaigns on Google Ads, Meta Ads, and LinkedIn for lead generation and brand visibility.
- Collaborate with technical teams to produce landing pages, blog posts, and case studies showcasing our IT solutions.
- Analyze campaign performance using Google Analytics, Search Console, and CRM dashboards.
- Maintain and grow our social media presence with engaging, industry-relevant content.
- Support webinar and event promotion for product launches, client onboarding, and training sessions.
- Implement marketing automation workflows using Odoo Marketing, or SendGrid.
- Conduct competitor analysis and market research to refine positioning and messaging.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, IT, or related field.
- 2+ years of experience in digital marketing, preferably in the IT or ERP domain.
- Strong understanding of Odoo modules and ecosystem is a major plus.
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Proficiency in Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush).
- Excellent communication skills and Must be bilingual Arabic (fluent) and English (minimum B2–C1) (other languages a plus).
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Familiarity with CMS platforms (WordPress, Odoo, Shopify) and basic HTML/CSS is a plus🌟.
Preferred Attributes
- Certification in Google Ads, HubSpot, or Meta Blueprint.
- Experience marketing SaaS, ERP, or B2B tech services.
- Familiarity with Odoo Marketing, Odoo Website Builder, and Odoo CRM.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Passion for digital storytelling and business transformation.
What We Offer
- Competitive salary and performance bonuses.
- Access to Odoo training and certification programs.
- Collaborative, multicultural team environment.
- Opportunity to shape digital strategy for a growing IT consultancy.
What's great in the job?
- Great team of smart people, in a friendly and open culture
- No dumb managers, no stupid tools to use, no rigid working hours
- No waste of time in enterprise processes, real responsibilities and autonomy
- Expand your knowledge of various business industries
- Create content that will help our users on a daily basis
- Real responsibilities and challenges in a fast evolving company